SEO goofballs insist on giving their advice about duplicate content. They talk about the duplicate content penalty not being real. They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results. That just doesn’t make any sense to me at all.
What Google talks about is of importance to very few of us.
In a blog post, Google discusses the impact of duplicate content on your own website. For people that make their money through Adsense, this is relevant.
What about those that don’t use Adsense at all?
Those of us that use video, press releases, blogs, and articles to market our businesses get no advice.
Their blog post doesn’t apply to us directly and they don’t discuss our main concerns at all.
Unless you use Adsense for your money, it’s a waste of time to even read it.
In a few pages, I’ll give you some advice on how to conquer that side of the duplicate content penalty, so your time is best spent reading this through to the end.
This is what the duplicate content penalty means to you.
Google will give you credit for the first 2 or 3 times it finds your content if it’s no different from the other versions it finds.
This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them. After that, you get no credit at all.
The fresh links you get don’t count at all.
All of the times it’s been published won’t count.
That’s where content spinning comes in, yet every single content spinner available does it wrong.
All popular content spinners do it wrong and there’s a much better way.
The time has come to finally solve these problems. NOW.
The Problem And The Solution.
When putting out an article, you’ll get credit for the first few Google finds.
This is what happens when you submit an article or other type of content. Google finds them. In fact, it even indexes them.
They simply end up on page 942 and never get found.
Search for one of your articles in Google like this: “title here”. Putting quotes around a term indicates that you only want results with that phrase in that order.
You’ll see a lot of times that Google has discovered your article. Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.
Here’s how to fix the problem.
Spin your content.
By spinning your content the right way, Google doesn’t see duplicates. It sees a lot of original content.
That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.
The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.
An article syndicated through a single directory should get picked up at least a few times. If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.
This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.
Here are 2 key benefits of spinning your content (not just articles)
1. Better results from a single piece of content.
2. Target more than one keyword.
Getting results is the reason we spend time writing content, blogging, creating videos, etc…
Why would anyone be satisfied with 3 or 4 backlinks from a great article?
Targeting more than one keyword term is great and reduces the amount of work you have to do.
With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours. That is a measurable result!
Most Content Spinners Suck.
Spinning software the way most programs do it will limit your results.
They focus on spinning words or terms.
The key problem with this is that the fully automated ones butcher your content.
It pulls words from a Thesaurus database to find ones that can stand in for the words you used when you originally created the content.
Yet, software is not smart enough to use proper grammar rules and makes you look silly.
The English language is extremely complicated. Software can’t “do it for you” the right way.
Semi-automated ones take a lot of time to find words to replace yours.
The Spin Wizard Content Spinner addresses this.
The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.
All you do is rewrite what you’ve said in a different way.
Rewording what you write is so much easier than spinning by word.
Google Is Not As Smart As Most People Think!
On July 8 of 2006 I announced the death of the link exchange via a press release.
The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.
If you do a search for “Make Money Online”, you’ll find a Blogger blog at #1.
On the bottom, you’ll find people they trade links with. Their “blogroll” has more link exchanges listed.
I couldn’t believe it.
While I still feel that link exchanges stink, bloggers do it all the time with a few relevant blogs and it works out just fine for them.
Realize now that Google isn’t as smart as we think.
Everyone worries about them figuring out what we’re doing.
They get way too much credit.
Win The Duplicate Content War.
Calling it a duplicate content penalty is not exactly right. It does exist, but instead of being a true penalty, it’s more of a natural way for Google to give credit for relevance.
Google is simply choosing the most relevant version of the content that it finds.
It picks sites with authority first. Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.
The next thing you can do to defeat the “penalty” is to build links to your content, whether it’s an article, a video, or a press release is to build links to it. Blog posts, RSS, social bookmarks… These are good ways to link to your content.
This doesn’t just apply to content you put out, but to duplicate websites or web pages. Build more links and outrank the originals. This shows Google that you’re the authority.
Spinning the content also helps. That will take the whole “duplicate” issue out of the game completely.
The Spin Wizard is available through Traffic Magnet and Link Wheel and it’s the only content spinner online that gives you the ability to spin by sentence and individual keywords or keyword phrases. It is also the only one that gives you the ability to spin the text associated with numerous types of content: Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.
Share your thoughts on this topic.